Shalini Bhatheja

The Founder

THE JAIPUR STUDIO

About the Founder

From my teenage years, fashion was more than a passion - it was a heartfelt connection. By 24, dreams of entrepreneurship beckoned, and by 33, 'The Jaipur Studio' my ode to fashion was born.

We began in 2018 as a trio, and now as 'Team TJS', we stand strong, our foundation being the revered traditional craftsmen.

The Jaipur Studio is where my love for fashion meets purpose. Crafted by artisans, our designs offer affordable elegance for every Indian woman. Because fashion isn't just a luxury it's a right, an expression, and a celebration of today's spirited women.
Dive in, for this isn't just clothing, it's a revolution.

Established in 2018, The Jaipur Studio found its inception in the bustling lanes of Hyderabad, where our first store opened its doors. Our brand's name pays homage to our origin, bridging the gap between these two cultural gems. We're not just a brand; we're a celebration of heritage, craftsmanship, and the embodiment of a timeless story.

Stepping into our stores means stepping into a world where sustainability isn't just a buzzword; it's a commitment woven into every fabric we offer. We take pride in curating pieces that are not only visually captivating but also breathable, ensuring comfort that stands the test of time.

When you choose The Jaipur Studio, you're not just selecting clothing; you're embracing a connection to the artisans of Jaipur who pour their skill and heart into every creation. Each thread tells a story of dedication, and each stitch is a tribute to the rich artistic legacy of our homeland.

Our brand story is a journey of tradition revitalized by a modern touch, of culture echoing through contemporary designs. It's a story that resonates with every customer who seeks more than just clothing – a story that speaks to those who desire to adorn themselves with narratives of heritage, sustainability, and the soul of craftsmanship.

Join us in celebrating the beauty of the past, the spirit of the present, and the promise of an ever-evolving future – all intricately woven into the fabric of The Jaipur Studio.

Crafted with Care

Every piece at The Jaipur Studio is meticulously handcrafted by skilled artisans, ensuring attention to detail and a unique touch that sets us apart from mass-produced alternatives.

Modern Traditions

Present a range that redefines ethnic wear, infusing modern design elements into traditional silhouettes, catering to the tastes of contemporary women who appreciate classic aesthetics.

Comfort Redefined

Elevate comfort to an art form with fabrics and designs that not only look good but also feel amazing, ensuring your customers experience unparalleled comfort throughout the day.

Sustainability with Style

Stand out as a sustainable fashion leader by offering breathable and eco-friendly attire, allowing your customers to look stylish while making environmentally conscious choices.

Rooted Elegance

Embrace the timeless allure of Jaipur's heritage, seamlessly blending traditional craftsmanship with modern sophistication to create ethnic wear that's steeped in elegance and cultural richness.

Heritage Revival

Revive forgotten textile techniques and patterns, breathing new life into traditional prints and motifs, giving your customers a chance to carry a piece of history wherever they go.

Legacy in Every Stitch

From the hands of artisans to the closets of your customers, each garment carries a legacy of craftsmanship that enriches lives and transcends generations.