Shalini Bhatheja

The Founder

THE JAIPUR STUDIO

About the Founder

From my teenage years, fashion was more than a passion - it was a heartfelt connection. By 24, dreams of entrepreneurship beckoned, and by 33, 'The Jaipur Studio' my ode to fashion was born.

We began in 2018 as a trio, and now as 'Team TJS', we stand strong, our foundation being the revered traditional craftsmen.

The Jaipur Studio is where my love for fashion meets purpose. Crafted by artisans, our designs offer affordable elegance for every Indian woman. Because fashion isn't just a luxury it's a right, an expression, and a celebration of today's spirited women.
Dive in, for this isn't just clothing, it's a revolution.

Have you ever rummaged through your grandmother's attic, stumbling upon a faded silk sari that whispered tales of forgotten waltzes? That's the feeling I chase with The Jaipur Studio. It's not just a clothing line; it's a portal to a bygone era, where exquisite craftsmanship meets the vibrant spirit of modern India. It all began in the bustling heart of Hyderabad , where the call of entrepreneurship echoed louder than ever at 24. Back then, fashion wasn't just a trend; it was a language woven into my soul. Fast forward a decade, and The Jaipur Studio – my ode to timeless elegance – bloomed into existence in 2018.

Here, sunlight dances on intricate embroidery, whispering stories of skilled artisans who have honed their craft for generations. We're not just a brand; we're a bridge between the past and present, where ancestral techniques find new life in contemporary silhouettes. We believe fashion is more than a luxury; it's a right. Every stitch speaks affordability, ensuring that every Indian woman can embrace her own unique story. Our fabrics? They're – breathable and comfortable, designed to last a lifetime, not a fleeting season.

When you slip into a creation from The Jaipur Studio, you're not just wearing clothes; you're embracing a legacy. Each thread carries the dedication of our Jaipur artisans, their heart pouring into every meticulous detail. It's a silent symphony of skill, a tribute to the rich tapestry of Indian heritage.

This isn't just a brand story; it's an invitation. An invitation to celebrate the enduring beauty of tradition, the infectious spirit of today, and the limitless possibilities of tomorrow. Every piece you own becomes a conversation starter, a chance to weave a narrative of heritage, conscious fashion, and the enduring soul of craftsmanship.

Crafted with Care

Every piece at The Jaipur Studio is meticulously handcrafted by skilled artisans, ensuring attention to detail and a unique touch that sets us apart from mass-produced alternatives.

Modern Traditions

Present a range that redefines ethnic wear, infusing modern design elements into traditional silhouettes, catering to the tastes of contemporary women who appreciate classic aesthetics.

Comfort Redefined

Elevate comfort to an art form with fabrics and designs that not only look good but also feel amazing, ensuring your customers experience unparalleled comfort throughout the day.

Sustainability with Style

Stand out as a sustainable fashion leader by offering breathable and eco-friendly attire, allowing your customers to look stylish while making environmentally conscious choices.

Rooted Elegance

Embrace the timeless allure of Jaipur's heritage, seamlessly blending traditional craftsmanship with modern sophistication to create ethnic wear that's steeped in elegance and cultural richness.

Heritage Revival

Revive forgotten textile techniques and patterns, breathing new life into traditional prints and motifs, giving your customers a chance to carry a piece of history wherever they go.

Legacy in Every Stitch

From the hands of artisans to the closets of your customers, each garment carries a legacy of craftsmanship that enriches lives and transcends generations.